Search engine marketing involves so many things, it’s a very vast and important term for you if you are doing business through site. A lot of hand on experienve requires to deal with this term. Search engine marketing helps you to bring a lots of traffic for your site and effectively maintain ROI.

SEM is a general term that includes both paid and free forms of advertising a website on Search Engines. SEO is one type of SEM. There are basically two types of SEM -

1. Search Engine Optimization
2. Pay Per Click

There are lots of things that comes in Search Engine Marketing, the simply mean of this word we can say – Marketing of your site in Search Engines

SEO + SEM = PPC

We will give here brief knowledge about PPC – Pay Per Click. Google Adwords comes in under PPC. When any user search on Google, on the right side, display some adds on right side under Sponsor Links section, these are called Pay Per Click adds.

These all techniques brings traffic for your site, by the SEO of a site you will make your site Search Engine Friendly. PPC comes after everything has been done, it will bring traffic for you , and will increase your sale.
Here we will discuss all the techniques and steps that are important in marketing of your site, have a look at some following things -

1. Search Engine Optimization
2. Search Engine Submission
3. Link Popularity
4. Paid Inclusion
5. Pay Per Click Search Engines
6. Log File and Traffic Analysis