Our Customized Online Marketing Plan takes into account various online marketing vehicles including SEO, Link Building, PPC, and Content Syndication and recommends the perfect marketing plan to promote your online business. We evaluate the usability and search engine friendliness of the website in terms of design, content and SEO parameters and come up with solutions to remove any search engine roadblocks and then recommend the best overall marketing strategy.

Through the study of your business model, industry and traffic requirements our SEM experts will analyze your website on varied parameters. Based on this analysis, we may recommend website design changes to make your website more search engine friendly and offer better usability for the site visitor. After implementing the changes to your site, we will suggest the best online marketing strategy.

Search Engine Marketing Analysis

The exercise starts with a detailed analysis of the client website; the factors which affect the website both directly and indirectly, starting from the perusal of client's business model to the conversion rate, giving this whole exercise a holistic view which serves as a platform for the campaign. Below mentioned are some of the parameters considered during the analysis phase:

On-page and Off-page Analysis
The thorough website analysis based on the on-page and off-page factors highlights any mismatch or a missing link which hinders the website's progress on the search engines.

Search Engine Friendliness Analysis
Search engines are a testing grounds for any website. The analysis helps in knowing and comparing the website against the guidelines laid out by the search engines. This exercise evaluates and highlights any roadblocks confronted by the search engines and works to improve on anything unsuitable for the visitors and search engines alike.

Content Analysis
Content serves as an integral part of the website. It serves as the medium for the website to endorse it's product or service. But just serving the content won't be of much help as there are many players who are vying for the top prize. So, it is again important to analyze the content present on the website and make it suitable, relevant and of course original which serves the visitor's needs.

Traffic Logs Analysis
All this analysis looks superficial, unless substantiated by numbers. The traffic logs appropriately fill this void. The traffic logs help in tracking the performance and other shortcomings arising out of any mistake or an overlook on the part of the webmaster. A proper study of the log reports helps in countering and rectifying any anomalies.

The other peripheral services used by the client's website such as Link Building, PPC, Article submission and the like would be subjected to analysis and recommendations for improvements.